Eight Tips for Effective E-mail Preheaders
More marketers are adding content to their preheaders today, but as with every e-mail innovation, not everyone is getting maximum value from this exposure. This list of what to do and what not to do will help you get the most out of your preheaders:
- Don't load up the preheader with line after line of administrative copy.
- Be succinct.
- Don't repeat your subject line....
Date: 12/15/2009
