Getting the right email address
A recent end-user survey by ContactLab found that over 60% of respondents had at least two email accounts.
Which one are they using to get your emails?
It's an important question because not all email addresses are created equal, even when the owner is the same person.
Some accounts are checked less often than others. Some are relatively free of clutter. Some contain so much commercial email that your message disappears into a black hole of unresponsiveness.
So how might you persuade would-be subscribers to give you the address they pay most attention to?
Date: 12/15/2009
