Have You Heard About The 'Sh*t' Folder?

We talk a lot about whether our email programs are making it to the inbox or to the bulk folder -- but have you ever stopped to think about what the recipient does with the email if it lands in the inbox? Sure, we contemplate, "did (s)he open it, delete it or mark it as SPAM?" But the options don't end there. Here are two situations I want you to consider...