Metrics, And When to Ignore Them
With that title I either have everybody's attention, or nobody's. "Ignore" and "metrics" rarely figure into the same sentence for email marketers. Even "honey-soy salmon fillets" shows up in conversation with email marketers alongside "metrics" more often than "ignore" does. Yet there are circumstances under which email marketers should ignore -- or at least evaluate with the utmost skepticism -- the very metrics on which they base their craft.
Date: 1/14/2010
