Why E-mail Marketing Is in Need of a Makeover
Over the past year, I've cautioned people that older e-mail best practices aren't always the best approaches. Older e-mail best practices haven't necessarily gone bad. They are not applicable today. This realization isn't restricted to just the e-mail channel. As technology and consumer use of technology both evolve, access to information changes. We as marketers -- as we leverage each channel, including e-mail -- must also evolve.
Date: 1/14/2010
