Addressing E-mail Deliverability Is Simple
Marketers of varying degrees of legitimacy have continued to promote and claim legitimacy for practices that ISPs and recipients neither condone nor permit. In theory, addressing e-mail deliverability is simplicity itself. Follow best practices to the letter and ensure you send only relevant, timely communications to recipients who have agreed to receive them and you'll have little to no problems.
Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect delivery.
Date: 2/9/2010
