What if People Don't Know What to Do With Your E-mails?
It's time to focus on ensuring you have a strong consumer convenience connection.
While seemingly simple in theory, many e-mail marketing companies find "responders" to a certain e-mail and decide to try to extend the relationship by introducing other offers and services. When done without careful planning and context, you could be confusing your customer.
There are three questions you should ask yourself to ensure your e-mails don't fall into this trap.
Date: 2/9/2010
