How to segment & target prospects to deliver great results if you have a small Email Marketing budget
To do the basics well, you don’t need to be an email marketing or CRM expert, and you don’t need a big budget. To really increase performance, you just need a pinch of patience and some common sense.
Philip Storey explains how to do this with an example case study here: How to segment & target prospects to deliver great results if you have a small Email Marketing budget.
Date: 2/10/2010
