How to Improve Your Process for Acquiring E-mail Subscribers
As 2010 unfolds, I'm seeing more marketers shift attention to list growth. This is a good step, because a strong, growing mailing list is the heart of your e-mail-marketing program. But, acquisition programs can come with a caution.
Too often, when marketers start focusing on growth, they're not asking, "How can I polish up my acquisition practices so my list attracts more qualified, engaged subscribers?" They're really saying, "How can I grow my list 50 percent this year?"
Date: 2/10/2010
