Subscription forms: list growth and sign-up language
One newsletter publisher found that modifying the words used on their form's "submit" button changed sign-up rates by over 20%.
Which suggests we should pay more attention to those forms. Should, but largely don't.
We twiddle and tweak incessantly with content, offers, subject lines and button colors. Why not give due attention to the sign-up form, too?
Once you've covered the basic elements (like location, privacy links, indication of email frequency etc.), what are some issues you might look at more closely?
Here are three suggestions...
Date: 2/16/2010
