Should your email template age with the relationship?
Templates cast their own spell over us. The name implies something fixed. Once defined and coded, they are largely forgotten.
The attention we give each new outgoing email focuses on the content and offer that changes.
The layout and static elements within the template -- logos, administrative footers and links etc. -- are all commonly ignored. Because they stay the same (duh!).
But should they stay the same?
Date: 3/1/2010
