Email Marketing 101
These articles provide expert insider tips for conducting your own successful email marketing campaign.
- Email Lists
- Email Strategy & Marketing
- Email Hosting & Software
- Email List Building
- Email Copywriting & Creative
- Email Newsletters
- Email Metrics & Testing
- Landing Pages & Conversion
- Email Deliverability & Spam
Email Lists
What Makes a Good Email List?
Your email list is a critical business asset... if it is good. What makes a good list?
Your email list is a critical business asset... if it is good. What makes a good list?
Email List Segmentation: What it Means and Why it's Important
Segmentation is key to your metrics -- open rates, click-throughs and conversions. You need to know what it is and why it's important.
Segmentation is key to your metrics -- open rates, click-throughs and conversions. You need to know what it is and why it's important.
The Pros and Cons of Renting Email Lists
Renting email lists, although often frowned upon, can be the right thing in the right situation.
Renting email lists, although often frowned upon, can be the right thing in the right situation.
Choosing an Email List Provider
An EmailResults.com reader wants to know how to find a reliable and affordable email list provider. (Al Bredenberg)
An EmailResults.com reader wants to know how to find a reliable and affordable email list provider. (Al Bredenberg)
A Spammer? Not me!
A reader objects to Al's article on email cold-calling. One thing's for sure: You don't want to send email to this gentleman. (Al Bredenberg)
A reader objects to Al's article on email cold-calling. One thing's for sure: You don't want to send email to this gentleman. (Al Bredenberg)
Email Strategy & Marketing
Free Publicity With Email Press Releases
If you can get Internet journalists and writers to cover your story, this can create marvelous free "advertising" for your company. To make it work, though, keep these 10 points in mind. (Al Bredenberg)
If you can get Internet journalists and writers to cover your story, this can create marvelous free "advertising" for your company. To make it work, though, keep these 10 points in mind. (Al Bredenberg)
Low-Risk E-Mail Marketing
Many marketers are hesitant to try email marketing, because they're afraid they'll be accused of "spamming" and get in trouble. Here's how to minimize the risks. (Al Bredenberg)
Many marketers are hesitant to try email marketing, because they're afraid they'll be accused of "spamming" and get in trouble. Here's how to minimize the risks. (Al Bredenberg)
10 Reasons Not to Spam
Thinking about trying out spam -- just this once? Read this first. (Al Bredenberg)
Thinking about trying out spam -- just this once? Read this first. (Al Bredenberg)
You're in Trouble: They Think You're a Spammer!
Have you ever gotten accused of spamming? Believe me, it happens to all of us. Here's why -- and how you can minimize the glitches. (Al Bredenberg)
Have you ever gotten accused of spamming? Believe me, it happens to all of us. Here's why -- and how you can minimize the glitches. (Al Bredenberg)
The Three Elements of a Successful Emailing
I often talk with marketers who complain that they tried email and "It didn't work." The email medium might not be the problem. Consider these three factors. (Al Bredenberg)
I often talk with marketers who complain that they tried email and "It didn't work." The email medium might not be the problem. Consider these three factors. (Al Bredenberg)
Unrealistic Expectations: The Email Marketer's Enemy
Watch out for these common misconceptions that can torpedo your email effort. (Al Bredenberg)
Watch out for these common misconceptions that can torpedo your email effort. (Al Bredenberg)
Developing an Email Communications Plan
Thinking about making email a major component of your marketing and communications efforts? Don't go off half-cocked. Put together a plan first. (Al Bredenberg)
Thinking about making email a major component of your marketing and communications efforts? Don't go off half-cocked. Put together a plan first. (Al Bredenberg)
Email Marketing Messages: Same as Direct Mail?
I've written a lot of direct mail copy, but I find that when I'm working with email I need to do some things differently. (Al Bredenberg)
I've written a lot of direct mail copy, but I find that when I'm working with email I need to do some things differently. (Al Bredenberg)
Email Hosting & Software
Selecting an Email List Host
Is your email list growing? Choosing a provider for email list hosting and management is an important strategic decision for the email marketer. Follow these guidelines to find the best provider for your needs. (Al Bredenberg)
Is your email list growing? Choosing a provider for email list hosting and management is an important strategic decision for the email marketer. Follow these guidelines to find the best provider for your needs. (Al Bredenberg)
Email List Building
Some Tips for Starters
The big issue is how to build a list without stepping into the realm of spamming (sending promotions without consent or the ability to get off the list). (Steve White)
The big issue is how to build a list without stepping into the realm of spamming (sending promotions without consent or the ability to get off the list). (Steve White)
Marketing By Email Without Spamming
Many marketers assume that the best way to reach customers by email is by "spamming" -- or sending out unsolicited bulk email. Not so. Here are five ethical ways to use email to promote your product or service. (Al Bredenberg)
Many marketers assume that the best way to reach customers by email is by "spamming" -- or sending out unsolicited bulk email. Not so. Here are five ethical ways to use email to promote your product or service. (Al Bredenberg)
Email Copywriting & Creative
Images in Your Email: Pros and Cons
There are many issues to consider when putting graphics in your emails -- here's a brief outline.
There are many issues to consider when putting graphics in your emails -- here's a brief outline.
An Offer You Can't Refuse: Five Tips for Great Email Offers
If you are not getting results on your email campaign, maybe it's time to study your offer. Here's how to make an effective offer in your email campaign.
If you are not getting results on your email campaign, maybe it's time to study your offer. Here's how to make an effective offer in your email campaign.
Writing Emails that Get Results: Five Tips That Make a Difference
Writing effective emails is not easy, but some simple guidelines can make a big difference.
Writing effective emails is not easy, but some simple guidelines can make a big difference.
The Top 5 Tips for Effective Email Subject Lines
In order to succeed, every email marketing campaign relies on passing one crucial test: People must open your mail.
In order to succeed, every email marketing campaign relies on passing one crucial test: People must open your mail.
Write it Right: Project a Professional Image in Email Communications
Want to mark your email promotional message as an amateur effort -- or worse, as spam? Then ignore these common pitfalls. (Al Bredenberg)
Want to mark your email promotional message as an amateur effort -- or worse, as spam? Then ignore these common pitfalls. (Al Bredenberg)
Formatting Email Marketing Messages
When composing an email marketing message, beware. What you see on your screen may not be what the recipient will see on his or her screen. Here's how to keep from looking like an idiot. (Al Bredenberg)
When composing an email marketing message, beware. What you see on your screen may not be what the recipient will see on his or her screen. Here's how to keep from looking like an idiot. (Al Bredenberg)
How To Write an Autoresponder Message That Gets Results
With an autoresponder, you can deliver your sales message or other information rapidly, 24/7. Here are nine ways to use this tool successfully. (Al Bredenberg)
With an autoresponder, you can deliver your sales message or other information rapidly, 24/7. Here are nine ways to use this tool successfully. (Al Bredenberg)
Email Newsletters
Building a Successful Email Newsletter
Thinking about starting your own email newsletter? It's not as easy as it sounds, that is, if you want to do it successfully. Here are 10 tips for making it work. (Al Bredenberg)
Thinking about starting your own email newsletter? It's not as easy as it sounds, that is, if you want to do it successfully. Here are 10 tips for making it work. (Al Bredenberg)
Email Metrics & Testing
Email Metrics: Understanding the Basics
Metrics can be used to improve response levels on your future mailings. Here is an overview of the more common metric terms used in email marketing. (Steve White)
Metrics can be used to improve response levels on your future mailings. Here is an overview of the more common metric terms used in email marketing. (Steve White)
Landing Pages & Conversion
Landing Page Conversion: Five Keys to Getting the Site Visitor to Act
Getting people to act once they reach your site is the whole point of your effort. Here are some simple tips to help.
Getting people to act once they reach your site is the whole point of your effort. Here are some simple tips to help.
Email Deliverability & Spam
Stay Out of the Spam Folder: Five Essential Tips
Key tips to stay out of your recipient's spam folder.
Key tips to stay out of your recipient's spam folder.